Most of the leaders of Ukrainian companies do not pay due attention to the company’s image on the Internet, and it is believed that you should not waste time returning the good name of the company. However, recruiters are of a different opinion. You often hear from the candidates that they do not want to communicate with a representative of a company having negative reviews.
Such a company ceases to be attractive to applicants. And when hiring a good specialist, you may face difficulties, and even a high wage will not help lure a specialist from another place of work. Such a candidate will continue to search for work in companies with a good reputation.
Often in the Internet, negative reviews of the company can leave fired and at the same time “offended” employees, or competing companies. At the same time, it is often not easy to distinguish the truth from fiction. There is also a high percentage of trust in the reviews of virtual users of the network. And as a result of such an attack by the company, great harm can be done.
To correct the current situation, you can start fighting an unscrupulous PR. In the following way, negotiations with distributors of such reviews can serve as in. You can also create several sites about the company.
It should be borne in mind that the life expectancy of sites with “black lists” is, on average, from three months to a year.
It is not always possible to predict in advance how offended an employee left you. Sometimes even his relatives can cause harm to the company, who will leave the company’s unflattering reviews behind him.
In the fight against adverse PR, experts advise focusing on the positive aspects of the company, citing examples of the success of its individual employees. It is still very good to use Sunday form of «reverse» communication with employees. As a result, the company will be better aware of the complaints and discontent of its staff.
If there are negative reviews about the company in the Internet space, the employer should not make excuses, insult the other side and keep emotions in control, be cold-blooded and aged. You need to turn to the logic and emotions of a potential audience. The use of humor will add positive reviews to the company, but for this you need to have talent.
Well, we must not forget that it is better not to respond to small nit -picking from the ill -wishers, otherwise you can make yourself even greater troubles.
