After you have laid out your work, so to speak, on the Internet, you will have a hundred percent a question about how now to attract people to your site? After all, just like that, inactive, you can say that you can not know about your site, since the bulk of the people comes to sites through the search engines. Therefore, it is necessary to somehow achieve this. This process is called site promotion. Now, let’s figure out in what ways you can promote your Internet resource.
In order to understand how to promote the site, it is logical to assume that there are criteria for which search engines rank the sites when issuing, because only the elect. I will list the main ways of promoting the site that must be observed if you are configured to create a developing and profitable resource: the first is the quality of the content. This includes its uniqueness, because if you use the text steamed from other sources, then you generally run the risk of getting into the ban, or hang at the very bottom of the issuance. In addition, the content of your site, namely, the keywords contained in your content, directly affect the issuance by the corresponding request as well as how many people enter this phrase and theoretically fall on your site. Therefore, when writing an article, you should already choose keywords on the chosen topic that are most popular and, accordingly, can attract a large number of people. Moreover, the frequency of use of the keyword in the article, as well as its content in the title of the article, affects the ranking in the search system. To analyze the frequency of the request for keywords, in Yandex, for example, the Service «Statistics of keywords» is used. But it must be borne in mind that for about every thousand characters it is not advisable to use a key expression more than once. And the total number of repetitions of key phrases on the text should not exceed four to five otherwise you risk getting into the ban at this request. The second that affects the issuance in the search engine is the age of the site and its so to speak authority. You ask how it? I will explain now. The fact is that every day a huge number of new sites appear on the Internet. But search engines try to weed out only the best. And time is the best check of the site for quality and reliability. Therefore, in the first 3 months, you definitely should not count on a large amount of traffic. The authority of the site is built on whether certain rules for finding in the search index of pages are observed. Suppose on the site it is forbidden to trade links, some types of advertising, place porn, etc… If your site falls under some category of ban, then sanctions or ban will be imposed on it… And its authority will be reduced and it is unlikely to rise to the top of the top, unless you make a lot of efforts to this, but it will be easier to register a new domain. So, what can we yet draw for ourselves. We conclude: already, at first glance, “passive” factors directly affect the ranking of your site in the search engine, therefore, compliance with the above tips will already be considered a promotion. And moreover, if the material is interesting and useful to users, then they will advertise it themselves and go from Nova and again, as well as subscribe to updates to your resource. Now let’s move on to the third type of site promotion — this is extension of reference mass (Beklylinkov). One of the factors is the quantity, so to speak, links to your site located on other sites (backing). The more links, the higher the TIC (the thematic citation index), as well as the above the position of the page to which you posted the link in the issuance of the search engine, and for the general extradition is a plus. You can increase the reference mass by a mass of methods that we will talk about in a separate post. The fourth type of site promotion is a promotion to accept the groups referring to the site in social networks. As an example, we create a group on the topic of the site in contact, place useful and interesting materials, gain people, and in the group and on the wall we leave links to our site. The fifth type of promotion is a promotion using pictures. I will explain. Each original image is also indexed by search engines and when requesting a request corresponding to the topic are displayed in the corresponding section of the search system. In short, the same top issuance, only for images. The sixth type of promotion is a promotion using a video. For example, we publish a video on UTYUB on how to fill the site on hosting, during the video we publish a link to the site, etc.. As a result, people who liked the video will advertise him to others, and with it a link to your site. The seventh type (although this is not even a promotion, but just advertising) is a purchase of a site advertising, let’s say in Yandex. Direct, etc.. The people will pour of course right away… But this will continue until you ended the money on the account of the advertising company. And finally there is another type of promotion — this is an advertisement for the site using business cards, ads in newspapers, on television, etc… Of course, the last 3 species do not directly affect the search rank, but still allow you to form a targeted constant audience on your site. That’s all. I have listed all the main ways to promote the site that will help you answer the question «How to promote the site? «. On how much strength and efforts you will invest in them and the amount of traffic will depend on your site, and therefore your profit will. So I wish you good luck. I understand independently to promote the site is not so simple, but still this is actually free, because by ordering a promotion in the relevant firms, the price of services will not be a pocket, and the quality will be noticeably worse, and in some cases it may even lead to a bathhouse or applying sanctions to your site.
