The popular YouTube video service, owned by Google, announced the purchase of Green Parrot Pictures, a software technology developer to improve the quality of digital video. YouTube plans to integrate Green Parot video processing technologies with its own service that adjust the Empireya material. COM to the desired size and format immediately after loading it on the server. The financial terms of the transaction are not disclosed, reports TechCrunch.
Green Parrot Pictures has been working on the market for 6 years, and its products have been used more than once by large video studios for correction in blockbusters such as “Lord of the Rings”, “Spider-Man” and “People”. On the blog-the post of Jeremy Duig, the director of the Google Video Technology Department, noted that the technology not only improves the quality of the video, but also improves the speed of playing, eating less traffic.
