The structure of the online store should be with extremely understandable and simple navigation on the site. The visitor must see what the store is trading, see the catalog of goods, a list of goods of high demand.
The design of the site is important, it should not be overloaded with graphic elements, be easy for perception, there should be no banners and information related to advertising. Blocks with information about goods should be informative and contain a photo of high quality goods.
Navigation should be built so that the product is no further than the third page of the crossing on the site. The so -called rule of «three clicks». From the title page of the site, the buyer must get to the section where he can click on the name of the goods and get directly to the page of the right product, where it can be bought and put in a basket.
As a rule, the buyer does not immediately decide to make a purchase, likes to wander around the site in search of a more interesting offer, so place links to goods from other sections or related goods. But do not forget that the more the choice is, the more difficult it is to decide to make a purchase, this is the human psyche. The choice must be offered similar things with different price niches.
Having put the goods in the basket, the buyer can leave without paying it. The buyer may not arrange a difficult payment procedure. Not everyone likes, for example, payment by cash on delivery or cash courier. Many people prefer an advance payment through electronic payments systems Web Money, Yandex money or other payment options that must be included in the store script.
You need to think over the methods of delivery of goods to the buyer well. The buyer must have the right to choose a purchase: pick up yourself, courier delivery, cash on delivery by mail.
To carry out the delivery of goods, you can hire people engaged in cargo, but more reliable to connect special services for the delivery of goods.
It is very good if the store has a system of consultations by phone, so that the buyer can contact the store at any time and ask the question of interest of the product that interests him, its delivery and much more. You can also create a section in which the buyer will be able to ask a question and get an answer.
At first glance, the structure of the online store is quite complicated and responsible. To get an idea of trading via the Internet, you need to sell at least some product, even if it is electronically. Only a coordinated, clear mechanism of trading via the Internet will make it possible to earn your business.
