Advertising is the most important tool for promoting goods and services, attracting loyal buyers and business development. In addition, advertising forms a business image of the company. The reputation of the organization has a significant impact on potential customers.
There are many options to convey information to the consumer:
Internet Internet (contextual advertising, banners, text and search advertising);
Media (printed publications, television;
External advertising (shields, signs, billboards);
Mobile advertising (SMS newsletter, draws, quizzes)
Printed advertising (leaflets, business cards)
All these methods sound very good, and the use of all will immediately bring the result immediately. Here it is only necessary to take into account the costs of an advertising campaign. Most newcomers in business «merge» due to an impressive inconsistency of income and expenses.
In order for unnecessary costs to not devastate the wallet, it is necessary to decide for the purpose of the advertising campaign and answer several fundamental questions:
What results should the campaign bring?
Field of activity?
What information needs to be conveyed?
One of the universal means that is suitable for small businesses is SMS mailing.
SMS newsletter is a service that makes it possible to carry out mass informing subscribers. This method has a number of advantages over other methods of advertising:
Messages are aimed at a specific audience.
90% of the messages are opened and read (unlike the same e-mail mailing).
Does not require large financial investments.
Simple and convenient to use, while having many functions.
Functional capabilities of SMS mailings:
The arbitrary name of the sender and the possibility of personalized circulation.
High speed of information delivery.
Tracking the number of sent, open and read SMS.
Tracking the effectiveness of shares.
SMS mailing rules for posts:
The newsletter should be carried out only at their own base (people who have agreed to receive SMS).
The opportunity to unsubscribe from the mailing list.
The optimal sending time.
Messages should be informative and benefit.
Sending frequency no more than 1-2 times a month.
The text of the message must be competently compiled and not contain errors.
Mobile marketing is a relatively new type of promotion that can bring a large number of customers.
