Despite the fact that the Russian market of metal -plastic windows has not yet been completely established, the competition in their production is very great. Therefore, in order to win a niche in this market in this business plan, it is proposed to use progressive foreign technology. The production plan at the first stage business plan for the production of plastic windows provides for renting at least two rooms. The first is for production purposes, and the second is for the office. The location of the office in the central regions of the city, in which it is planned to sell the windows produced, is very important, because customers will trust organizations with a well -located office much stronger. The second stage of the production plan is the purchase of equipment for the manufacture of a plastic profile. As already mentioned, it is necessary to choose equipment for the implementation of the technological plan purchased abroad. The most progressive way of acquiring raw materials is the method of direct supplies. In this case, there are no expenses for storage facilities and costs associated with illiquid goods. Labor resources planning in this section should include the employment of personnel in whose care is the production technology of plastic windows, their proper arrangement, methods for preparing and stimulating. When selecting and arranging, it is necessary to take into account the qualification, professional and personal qualities of the employee, as well as the responsibility and objective complexity of their activities. Marketing plan Base for the development of the marketing plan lies in the peculiarities of production. Quality characteristics are provided by competitive technology. And the low cost that allows you to set a vacation price by 15-25% less than the average market is achieved by a decrease in intra-production costs. An important way to introduce goods to the market is advertising. It is recommended to use one or more channels for the distribution of information about the product: — advertising stretch marks on the central streets of the city, as well as in areas with new buildings — where the target audience lives; — advertising in construction and business publications, since it is these tabloids that are most often read by consumers of this product; — Advertising video on local television — it is recommended to include plastic windows in it, which will allow the viewer to verify the purity of the technological process. The financial plan this part of the business plan should contain three main forms reflecting the dynamics of cash flow and their expenditure: — reports on losses and profits; — reporting on the movement of cash mass; — Final balance. It is most reasonable to present this part of the business plan in the form of a table, which will reflect a monthly increase in production capacities and implementation and related revenue values and costs. In financial terms, it is necessary to clearly determine the moment of time at which the accumulated amount of profit will allow you to cover credit debts related to the opening of the business.
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